et al. Beauty Collective
The makeup that does more. Joy of makeup + Science of skincare + Responsibility to the planet
As a very new brand I have been a part of its development from the start, and have really enjoyed building its visual language. The brand has 3 main pillars that they wish to communicate across their socials: Planet Responsibility - Science driven results - artistry/joy of makeup; These 3 key principles informed my work, where I created contemporary and grown-up assets which help communicate its rooting as a science backed brand, whilst also conveying a love for makeup in a modern and ‘real’ way
The Makeup that Does More.
The Makeup that Does More.
Events
House of et al. was a large scale brand activation, taking place over 3 floors in Soho London. Using each zone as an opportunity to say something different about the brand. The large collage wall decals were used to draw you into the room, showing everything the brand stood for in an ‘imperfect’ and creative way, these assets served as talking points and content creation opportunities allowing our collective to interact with the brand.
Similar assets were designed for the Harvey Nichols brand launch in their London store. Selfie mirror decals, large scale print murals, various wayfinding devices, and product display assets were all used as tools once again to elaborate on our manifesto ‘the makeup that does more.’
